Opzelura ad

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Opzelura ad. In September 2021, Opzelura was approved by the FDA for the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 ...

OPZELURA is for use on the skin only. Do not use OPZELURA in your eyes, mouth, or vagina. OPZELURA may cause serious side effects, including: Serious Infections: OPZELURA contains ruxolitinib. Ruxolitinib belongs to a class of medicines called Janus kinase (JAK) inhibitors. JAK inhibitors are medicines that affect your immune system.

Indication and Usage. OPZELURA is a prescription medicine used on the skin (topical) for the treatment of a type of vitiligo called nonsegmental vitiligo in adults and children 12 years of age and older. The use of OPZELURA along with therapeutic biologics, other JAK inhibitors, or strong immunosuppressants such as azathioprine or cyclosporine ...A total of 674 patients were enrolled, 330 in TRuE-V1 and 344 in TRuE-V2. In TRuE-V1, the percentage of patients with an F-VASI75 response at week 24 was 29.8% in the ruxolitinib-cream group and 7 ...Get Free Access to the Data Below for 10 Ads! Check out Opzelura's 60 second TV commercial, 'When Dreams Become Pursuits' from the Rx: Psoriasis, Shingles, Skin & Nails industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. OPZELURA is a topical JAK inhibitor designed to target the signaling of key cytokines believed to be critical to the Th2 response in AD, which contribute to 1-5: Itch and inflammation: IL-4, IL-13, IL-31, and TSLP. JAKs are intracellular signaling enzymes that act downstream of many inflammatory cytokines involved in AD pathogenesis. 2. Opzelura® efficacy was examined in two randomised studies, TRuE-V1 and TRuE-V2, with results showing significant repigmentation over a long period of time. 3 Facial repigmentation The TRuE-V1 study achieved the primary endpoint and showed significant improvement in F-VASI75 with Opzelura® vs a vehicle cream after 24 weeks [29.8% (66/221) vs 7.4% …OPZELURA is thought to inhibit IFN-γ mediated JAK-STAT signaling, a key driver of depigmentation in vitiligo1-3. OPZELURA is a topical JAK inhibitor that regulates IFN- γ mediated JAK-STAT signaling, which is thought to reduce CD8+ T-cell mediated destruction of melanocytes. 1,2,6,8. This may create a more stable environment enabling the ...

At Week 8, 53.8% of patients taking OPZELURA achieved clear or almost clear results vs. 15.1% for vehicle in TRuE-AD1. In TRuE-AD2, 51.3% of patients taking OPZELURA achieved clear or almost clear results vs. 7.6% for vehicle. This demonstrates a 44% improvement over vehicle. 1-3Opzelura is a prescription treatment for vitiligo and eczema, approved by the FDA and the EMA. The ad featuring Morgan Freeman's voice highlights its ability to restore skin color and address repigmentation. The ad was broadcast on major networks in February 2023.Opzelura, a novel cream formulation of Incyte’s selective JAK1/JAK2 inhibitor ruxolitinib, is the first and only topical JAK inhibitor approved for use in the United States for the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 years of age and older ...In further responses from the tech industry to Russia’s invasion of Ukraine last week and the country’s continued aggression against its neighbor, Google and Microsoft have both no...Opzelura's 4Q gross sales were at the level of $58 million. The company itself provided the 75% discount through the patient support program. The additional 17% decline was due to the gross to net ... Finding your moment. Atopic dermatitis (AD), the most common form of eczema, affects 21 million people in the U.S. aged 12 years and older. While every person’s experience with eczema is unique, there are defining moments in everyone's journey – from realizing the need for relief from symptoms to advocating for yourself and finding a treatment that’s right for you. The OPZELURA Commercial Bridge Program supplies limited quantities of OPZELURA to eligible* patients who have received a PA denial. Learn more about eligibility and how to enroll. See Program details *Terms and Conditions apply. Terms of the commercial bridge program may change at any time.Indication and Usage. OPZELURA is a prescription medicine used on the skin (topical) for the treatment of a type of vitiligo called nonsegmental vitiligo in adults and children 12 years of age and older. The use of OPZELURA along with therapeutic biologics, other JAK inhibitors, or strong immunosuppressants such as azathioprine or cyclosporine ...

Ruxolitinib cream 1.5% (OPZELURA™) is a topical formulation of ruxolitinib, a potent, selective inhibitor of Janus kinase (JAK)1 and JAK2. The targeting of these kinases is associated with therapeutic benefits in patients with atopic dermatitis (AD). In two identically designed, multinational, phase III studies in patients aged ≥ 12 years with mild to moderate AD, ruxolitinib cream 1.5% ...Opzelura's solid uptake is being driven by patient demand growth and payer coverage expansion as the launch in AD and vitiligo continues. Opzelura was also approved in Europe for treating ...OPZELURA is the first-ever prescription treatment approved by the FDA for vitiligo repigmentation: It's proven to help significantly restore some pigment over time in some patients. It's a steroid-free topical cream that you can apply yourself. It's proven to help restore pigment on the face and body (up to 10% body surface area). OPZELURA is a prescription medicine used on the skin (topical) for the treatment of a type of vitiligo called nonsegmental vitiligo in adults and children 12 years of age and older. The use of OPZELURA along with therapeutic biologics, other JAK inhibitors, or strong immunosuppressants such as azathioprine or cyclosporine is not recommended. OPZELURA is a prescription medicine used on the skin (topical) for the short-term and non-continuous chronic treatment of mild to moderate eczema (atopic dermatitis) in non …

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The FDA has approved Opzelura ... The approval was based on data from the TRuE-AD clinical trial program, which included the randomized, double-blind, vehicle-controlled phase 3 TRuE-AD1 (ClinicalTrials.gov Identifier: NCT03745638) and TRuE-AD2 (ClinicalTrials.gov Identifier: NCT03745651) studies.OPZELURA is for use on the skin only. Do not use OPZELURA in your eyes, mouth, or vagina. OPZELURA may cause serious side effects, including: Serious Infections: OPZELURA contains ruxolitinib. Ruxolitinib belongs to a class of medicines called Janus kinase (JAK) inhibitors. JAK inhibitors are medicines that affect your immune system.Mar 27, 2022 · TV Ad Attribution & Benchmarking; Marketing Stack Integrations and Multi-Touch Attribution; Real-Time Video Ad Creative Assessment; Get a Demo Today. Opzelura is a prescription medication designed to treat mild to moderate eczema. Published March 27, 2022 Advertiser Opzelura Advertiser Profiles Facebook Products Opzelura Promotions The ad released by Opzelura Cream in July 2023 is simple and effective: a beautiful actress talking about the benefits of this product, showing herself in daily situations we can all relate to. Up to the point that many wanted to know who the testimonial is: her name is Kristen Vaganos, and today, we are going to discover more about her.

Opzelura. Promotions. Eligible patients may pay as little as $0 per prescription. Songs. None have been identified for this spot. Phone. 855-630-8484. Ad …Opzelura — active ingredient ruxolitinib 1.5% — was approved by the FDA in September 2021 for mild to moderate eczema (atopic dermatitis). It has now been approved for non-segmental vitiligo in adults and children 12 and older. It's a selective Janus kinase (JAK) inhibitor that works by blocking two enzymes called JAK1 and JAK2.Opzelura (ruxolitinib) is a topical Janus kinase (JAK) inhibitor. It's a non-steroid cream used to treat atopic dermatitis (eczema) and nonsegmental vitiligo (a condition where skin loses its color) in adults and children ages 12 years and older. Opzelura (ruxolitinib) is applied directly on the skin twice daily.Abstract. Background: Atopic dermatitis (AD) is a highly pruritic chronic inflammatory skin disorder. Ruxolitinib, a selective inhibitor of Janus kinase 1 and Janus kinase 2, potently suppresses cytokine signaling involved in AD pathogenesis. Objective: We sought to evaluate the efficacy and safety of ruxolitinib (RUX) cream in adults with AD.OPZELURA cream is applied right where you need it, directly to the skin affected with eczema where it absorbs into inflamed, itchy skin. And works beneath the surface to target the JAK-STAT signaling pathway—a key source of inflammation. OPZELURA works to reduce signaling that is believed to cause eczema inflammation.Opzelura Revenue: $86 million, up 52% year-over-year. Royalty Revenues: $126 million, ... And what is the latest review you see in both AD and vitiligo? A: …If you’re looking for a romantic partner or just someone to have fun with, writing a personal ad can be a great way to get started. However, with so many options available, it can ...The FDA has approved ruxolitinib (Opzelura; Incyte), a topical selective Janus kinase (JAK)1/JAK2 inhibitor, for the treatment of mild to moderate atopic …Sep 21, 2021 · Today the eczema community is one step closer to having a new treatment option. The U.S. Food and Drug Administration (FDA) has approved Opzelura (ruxolitinib) cream, from manufacturer Incyte, for the short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 years of age and older whose disease is not adequately controlled ... In September 2021, Opzelura was approved by the FDA for the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 ...

OPZELURA es una crema tópica de aplicación localizada que actúa sobre la vía JAK-STAT, que se cree que ayuda a regular la señalización detrás de la inflamación que causa la picazón del eczema. No se comprende por completo la manera exacta en que OPZELURA actúa para reducir los signos y síntomas del eczema.

1. It Takes a While To Work (as Advertised) Seventy-four percent of survey respondents who had been using Opzelura for six or more months had seen some level …The most common side effects of OPZELURA in people treated for atopic dermatitis include: common cold (nasopharyngitis), diarrhea, bronchitis, ear infection, increase in a type of white blood cell (eosinophil) count, hives, inflamed hair pores (folliculitis), swelling of the tonsils (tonsillitis), and runny nose (rhinorrhea).Opzelura is approved in the U.S. for the topical treatment of non-segmental vitiligo in patients 12 years of age and older and for the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 years of age and older whose disease is not …By Nick Paul Taylor Oct 12, 2023 11:38am. Incyte Opzelura eczema atopic dermatitis. Incyte has activated star power for its latest Opzelura ad campaign, enlisting the actor …People who have the condition can now request Opzelura from a board-certified dermatologist. The Food and Drug Administration (FDA) on July 19 approved Opzelura (ruxolitinib), the first and only topical treatment for vitiligo in patients 12 years of age and older. Dermatologists said the approved medication is a huge advancement for patients ...By using this copay savings card at participating pharmacies, eligible patients with commercial prescription drug insurance coverage for OPZELURA may pay as little as $0 per tube. Eligible patients whose commercial insurance plan does not cover OPZELURA will pay $35 per prescription and will only be able to redeem this offer at certain ...Opzelura (ruxolitinib) is a topical Janus kinase (JAK) inhibitor. It's a non-steroid cream used to treat atopic dermatitis (eczema) and nonsegmental vitiligo (a condition where skin loses its color) in adults and children ages 12 years and older. Opzelura (ruxolitinib) is applied directly on the skin twice daily.Dec 4, 2023 · Mandy Moore meet Morgan Freeman. While Moore is a major get for Incyte, she isn’t the first A-lister the company has enlisted to communicate Opzelura’s benefits. In March, the company rolled out ads narrated by Academy Award-winner Morgan Freeman, focused on the use of Opzelura to treat another skin condition, vitiligo. Sep 21, 2021 · Today the eczema community is one step closer to having a new treatment option. The U.S. Food and Drug Administration (FDA) has approved Opzelura (ruxolitinib) cream, from manufacturer Incyte, for the short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 years of age and older whose disease is not adequately controlled ...

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OPZELURA . Generic or Proper Name: ruxolitinib . Sponsor: Incyte Corporation . Approval Date: 9/21/21 . Indication: For the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis in non-immunocompromised patients 12 years of age and older whose disease is not adequately controlled with topicalFDA has accepted for Priority Review the supplemental New Drug Application (sNDA) for ruxolitinib cream 1.5% (Opzelura™) a topical JAK inhibitor from Incyte, as a potential treatment for adolescents and adults with vitiligo. The sNDA is supported by data from the Phase 3 TRuE-V clinical trial program evaluating the safety …Opzelura Commercial Actress. August 12, 2023 by Olivia. In the world of exciting TV ads, one that recently caught many people’s interest is the Opzelura Commercial Actress, she was featured in the ad named ‘Imagine This.’. Viewers have been drawn in by the vivid energy and compelling performer depicted in this advertisement, …OPZELURA es una crema tópica de aplicación localizada que actúa sobre la vía JAK-STAT, que se cree que ayuda a regular la señalización detrás de la inflamación que causa la picazón del eczema. No se comprende por completo la manera exacta en que OPZELURA actúa para reducir los signos y síntomas del eczema.OPZELURA is a prescription medicine used on the skin (topical) for the short-term and non-continuous chronic treatment of mild to moderate eczema (atopic dermatitis) in non-immunocompromised adults and children 12 years of age and older whose disease is not well controlled with topical prescription therapies or when those therapies are not …Mar 27, 2022 · TV Ad Attribution & Benchmarking; Marketing Stack Integrations and Multi-Touch Attribution; Real-Time Video Ad Creative Assessment; Get a Demo Today. Opzelura is a prescription medication designed to treat mild to moderate eczema. Published March 27, 2022 Advertiser Opzelura Advertiser Profiles Facebook Products Opzelura Promotions OPZELURA is for use on the skin only. Do not use OPZELURA in your eyes, mouth, or vagina. OPZELURA may cause serious side effects, including: Serious Infections: OPZELURA contains ruxolitinib. Ruxolitinib belongs to a class of medicines called Janus kinase (JAK) inhibitors. JAK inhibitors are medicines that affect your immune system. Avoid use of OPZELURA in patients with an active, serious infection, including localized infections. If a serious infection develops, interrupt OPZELURA until the infection is controlled. The risks and benefits of treatment with OPZELURA should be carefully considered prior . to initiating therapy in patients with chronic or recurrent infection. ….

Apr 3, 2023 ... Opzelura received its first US FDA approval in September 2021 for topical short-term and non-continuous chronic treatment of mild to moderate AD ... Nothing is a London-based consumer technology company founded by Carl Pei and team. Nothing wants to inspire people to believe in the positive potential of technology again. Advertiser. Opzelura. Advertiser Profiles. Facebook. Products. Opzelura. Promotions. Eligible patients may pay as little as $10 per prescription. Songs. None …Vitiligo is an autoimmune disorder that leads to the loss of skin pigmentation. A recent study shows a medicated cream called ruxolitinib is extremely effective in about one-third of patients. The ...Some patients with commercial prescription drug insurance may initially be denied coverage for OPZELURA after prior authorization (PA) submission. If a prior authorization is denied, your patient may be eligible for the Commercial Access Program. Through this Program, patients may be eligible to receive a limited quantity of OPZELURA at no cost.*.Oct 17, 2023 ... ... AD in children,” Lee said. Published by: Healio Psoriatic Disease. Sources/Disclosures. Collapse. Source: Press Release. Read more about. atopic ...The FDA has approved ruxolitinib (Opzelura; Incyte), a topical selective Janus kinase (JAK)1/JAK2 inhibitor, for the treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 years and older whose disease is not adequately controlled with topical prescription therapies, or when those therapies are not advisable, a...The FDA approval of Opzelura for vitiligo will start a full-scale commercial roll-out and marketing campaign within a few months, but Incyte is also eyeing European approval for vitiligo treatment for as early as the end of this year. SAFETY. Opzelura (Ruxolitinib) belongs to a class of drugs known as Janus kinase inhibitors, or JAK inhibitors.Apr 3, 2023 ... Opzelura received its first US FDA approval in September 2021 for topical short-term and non-continuous chronic treatment of mild to moderate AD ...The approval was based on data from the TRuE-AD clinical trial program, which included the randomized, double-blind, vehicle-controlled phase 3 TRuE-AD1 (ClinicalTrials.gov Identifier: NCT03745638) and TRuE-AD2 (ClinicalTrials.gov Identifier: NCT03745651) studies. Both studies evaluated the efficacy and safety of Opzelura, a Janus kinase (JAK ... Opzelura ad, First Topical JAK Inhibitor Treats Whole-body AD. FDA approval of ruxolitinib (Opzelura, Incyte) adds the first new topical anti-inflammatory to the atopic dermatitis (AD) armamentarium in 50 years, but boxed warnings raise questions. Matthew Zirwas, MD, a board certified dermatology, director, Ohio Contact Dermatitis Center, and …, Indication and Usage. OPZELURA is a prescription medicine used on the skin (topical) for the treatment of a type of vitiligo called nonsegmental vitiligo in adults and children 12 years of age and older. The use of OPZELURA along with therapeutic biologics, other JAK inhibitors, or strong immunosuppressants such as azathioprine or cyclosporine ..., The ad released by Opzelura Cream in July 2023 is simple and effective: a beautiful actress talking about the benefits of this product, showing herself in daily situations we can all relate to. Up to the point that many wanted to know who the testimonial is: her name is Kristen Vaganos, and today, we are going to discover more about her., Pronunciation of the word(s) "Opzelura". Channel providing free audio/video pronunciation tutorials in English and many other languages. The videos cover a d..., People who have the condition can now request Opzelura from a board-certified dermatologist. The Food and Drug Administration (FDA) on July 19 approved Opzelura (ruxolitinib), the first and only topical treatment for vitiligo in patients 12 years of age and older. Dermatologists said the approved medication is a huge advancement for …, The current Leamington Foods weekly ad is unavailable online, as of August 2015; however, it may be available in-store, on display with coupons or other information about store sal..., FDA-Approved Indication Opzelura is a janus kinase (JAK) inhibitor indicated for the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 years of age and older whose disease is not adequately controlled with topical prescription therapies or when …, Opzelura is indicated for: the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 years of age and older whose disease is not adequately controlled with topical prescription therapies, or when those therapies are not advisable., Opzelura's revenue was $5 million (41% worse than expected). The start of sales is quite impressive and such low net revenue is due to discounts. Opzelura's 4Q gross sales were at the level of $58 ..., Opzelura. Promotions. Eligible patients may pay as little as $0 per prescription. Songs. None have been identified for this spot. Phone. 855-630-8484. Ad …, INDICATIONS. OPZELURA is indicated for the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis in non-immunocompromised adult and pediatric patients 12 years of age and older whose disease is not adequately controlled with topical prescription therapies or when those therapies are not advisable. , About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright ..., THE OPZELURACOPAYSAVINGSPROGRAM. ELIGIBLE* PATIENTS. WITH COMMERCIAL. INSURANCE MAY PAY. AS LITTLE AS $0 PER. TUBE FOR OPZELURA. Through the OPZELURA copay savings program, you may be able to pay as little as $0 on every tube. There are 3 ways to get a card—download your card directly, send it to your email, or get it in a text!, If you’re looking for a way to monetize your website or blog, get paid per click (PPC) ads can be an attractive option. With PPC ads, you earn money every time a user clicks on an ..., Mild to Moderate Atopic Dermatitis Treatment | OPZELURA® (ruxolitinib) HCP. powerful itch and inflammation RELIEF1-3. >50% of patients achieved clear or …, The ad released by Opzelura Cream in July 2023 is simple and effective: a beautiful actress talking about the benefits of this product, showing herself in daily situations we can all relate to. Up to the point that many wanted to know who the testimonial is: her name is Kristen Vaganos, and today, we are going to discover more about her., The most common side effects of OPZELURA include: upper respiratory tract infection, common cold (nasopharyngitis), headache, bronchitis, influenza, inflammation of the nasal passages (rhinitis), atopic dermatitis, and asthma. These side effects were observed in at least 2% of people using OPZELURA in the 8-week studies and as needed for up to ... , Find patient medical information for Opzelura topical on WebMD including its uses, side effects and safety, interactions, pictures, warnings and user ratings., Advertiser. Opzelura. Advertiser Profiles. Facebook. Products. Opzelura. Promotions. Eligible patients may pay as little as $10 per prescription. Songs. None …, Opzelura, a novel cream formulation of Incyte’s selective JAK1/JAK2 inhibitor ruxolitinib, is the first and only topical JAK inhibitor approved for use in the United States for the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 years of age and older ..., Overview. Opzelura is a medicine used for treating non-segmental vitiligo, a disease that causes patches of skin to lose colour on both sides of the body. In patients with vitiligo, the immune system (the body’s natural defences) attacks melanocytes (the skin cells that make pigment), causing patches of pale pink or white skin (depigmentation)., Opzelura is indicated for: the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 years of age and older whose disease is not adequately controlled with topical prescription therapies, or when those therapies are not advisable., OPZELURA is a prescription medicine used on the skin (topical) for the short-term and non-continuous chronic treatment of mild to moderate eczema (atopic dermatitis) in non-immunocompromised adults and children 12 years of age and older whose disease is not well controlled with topical prescription therapies or when those therapies are not …, Check with your physician for additional information about side effects. Dosage for Opzelura. Apply a thin layer of Opzelura twice daily to affected areas of up to 20% body surface area. Do not use more than 60 grams per week. Opzelura is for topical use only. Opzelura is not for ophthalmic, oral, or intravaginal use., Indication and Usage. OPZELURA is a prescription medicine used on the skin (topical) for the treatment of a type of vitiligo called nonsegmental vitiligo in adults and children 12 years of age and older. The use of OPZELURA along with therapeutic biologics, other JAK inhibitors, or strong immunosuppressants such as azathioprine or cyclosporine ..., A new topical Janus kinase (JAK) inhibitor approved by the FDA September 21, 2021 to treat atopic dermatitis (AD) may be “the most exciting topical I’ve seen in 20 years,” according to Matthew Zirwas, MD. But, like any novel drug, this first-in-class cream, ruxolitinib (Opzelura, Incyte Corporation), requires some fresh thinking about ..., THE OPZELURACOPAYSAVINGSPROGRAM. ELIGIBLE* PATIENTS. WITH COMMERCIAL. INSURANCE MAY PAY. AS LITTLE AS $0 PER. TUBE FOR OPZELURA. Through the OPZELURA copay savings program, you may be able to pay as little as $0 on every tube. There are 3 ways to get a card—download your card directly, send it to your …, By using this copay savings card at participating pharmacies, eligible patients with commercial prescription drug insurance coverage for OPZELURA may pay as little as $0 per tube. Eligible patients whose commercial insurance plan does not cover OPZELURA will pay $35 per prescription and will only be able to redeem this offer at certain ..., OPZELURA is a single steroid-free cream applied directly to the areas of the skin where you have eczema,* and seamlessly goes on to help reduce itch right where it’s needed. Use OPZELURA as directed by your healthcare provider. *OPZELURA is for use on the skin only. Do not use OPZELURA in your eyes, mouth, or vagina., Incyte adds first Opzelura brand TV commercial, and a famous voice, to its vitiligo efforts – Endpoints News. An actor with vitiligo stars in Incyte's first DTC work for Opzelura to treat the..., In September 2021, Opzelura was approved by the FDA for the topical short-term and non-continuous chronic treatment of mild to moderate atopic dermatitis (AD) in non-immunocompromised patients 12 ..., OPZELURA is a prescription medicine used on the skin (topical) for the treatment of a type of vitiligo called nonsegmental vitiligo in adults and children 12 years of age and older. ... You are responsible for reporting use of the copay savings card to any commercial insurer, health plan, or other third party that pays for or reimburses any ..., A new topical Janus kinase (JAK) inhibitor approved by the FDA September 21, 2021 to treat atopic dermatitis (AD) may be “the most exciting topical I’ve seen in 20 years,” according to Matthew Zirwas, MD. But, like any novel drug, this first-in-class cream, ruxolitinib (Opzelura, Incyte Corporation), requires some fresh thinking about diagnosis, …